Lean Branding: Rapid Brand Development for Product and Service Organizations

In a Lean and Agile world, where we’re rapidly iterating and deploying MVPs, branding is in danger of becoming an afterthought. We don’t spend enough time thinking about how we can add value and increase loyalty by building powerful brands that connect with our customers.

Based on Lean Startup and Lean UX methodologies, Lean Branding helps you develop and test your brand quickly and efficiently so you can find a brand that works for you without a massive investment.

We apply the “build-measure-learn” cycle to the branding process to develop, test and continuously improve a radically stripped-down version of traditional brand guidelines. This gives teams the opportunity to constantly improve the status quo and approach new situations creatively. It ensures that your brand is always in line with the customer's needs and never becomes stale. In a nutshell: It empowers the team while engaging the customer.

This workshop is designed for anyone working on product development of any kind: UX Teams, Designers, Product Managers, Developers, all the way to CEOs. It will provide teams with basic, fun exercises they can do collaboratively to help define their brands rapidly. This allows teams to move forward and create experiences that incorporate these powerful, emotional brands and build loyal customers.

In this workshop, our audience will discover:

  • What a brand really is

  • Why a strong brand is essential to business success

  • How today’s marketplaces have forced change in the branding process

  • How bloated, traditional brand guidelines can stifle your product development

  • The key components of a brand

  • How to develop, measure and maintain your brand

  • Exercises for rapidly defining your brand

All talks and workshops given by Beard Branding are customized for the audience, whether they’re internal at an organization or for a broad audience at a conference.

Branding UX: How to Build Products that Create Loyal Customers

Why do certain products create passionate users while others struggle to gain traction? Is it Design? Usability? Simplicity? No. It’s branding. Branding isn’t just the purview of the marketing team anymore. In today’s crowded marketplace, making a product that works--or even works well--is no longer good enough. User Experience Branding is a process that helps build loyal customers and brand ambassadors by leveraging the emotional value of our brand and incorporating it into our user experience.

User Experience Branding helps organizations--especially those using Lean and Agile--more effectively and efficiently develop, build, maintain, and most of all, evolve brands to navigate ever-changing marketplaces.

This talk is for anyone involved or interested in UX, at any experience level, including creative directors, designers and product managers. This talk will cover the role of emotion within the decision-making process and how influencing a user’s emotions during a product experience translates to brand loyalty. I’ll explain the fundamentals and purpose behind branding, why it has changed, and why we need to focus on it more when designing experiences.

I'll also demonstrate, with examples, how certain product organizations stay ahead of their competition by curating their brand. Finally, I’ll offer some quick tips for building your brand through your product, called Branding Moments, designed for Lean/Agile teams to execute swiftly, that they can start implementing immediately.

You’ll learn:

  • Why minimum viable products are no longer viable

  • Why certain products develop loyal users and others fail to gain traction

  • How emotions influence decision-making

  • The role of emotion in branding

  • Why branding has had to change in the face of Lean/Agile and today's marketplaces

  • Why incorporating brand into your experience is critical

  • How to turn users into loyal customers

  • Tactics for applying User Experience Branding within your experience

All talks and workshops given by Beard Branding are customized for the audience, whether they’re internal at an organization or for a broad audience at a conference.